As part of our ongoing content maintenance, we’ve been revisiting some of our site pages. This process involves auditing content to assess the need for updates. We take a comprehensive look at each page to determine what information might be outdated, irrelevant, or in need of a fresh perspective. This can also involve analyzing the performance metrics of each page to understand what content resonates most with our audience.
Once we identify the need for updates, we prioritize the content to be updated based on factors such as relevance, page views, and user engagement. The actual update process can involve a variety of tasks, ranging from minor text changes to complete redesigns. The aim is to ensure that our content is not only current and accurate but also engaging and user-friendly. Additionally, we also focus on SEO optimization to enhance the visibility of our content in search engine results, thereby reaching a wider audience.
In addition to our content update efforts, we’re also working on a new video that will guide users through the process of purchasing a Custom Grant Report. This video is being designed to provide a step-by-step walkthrough, making the purchasing process as simple and intuitive as possible. The process involves using a number of tools such as OBS and iMovie and a range of techniques including the Ken Burns effect! The Ken Burns effect is a type of panning and zooming effect used in film and video production from non-consecutive still images. The name derives from extensive use of the technique by American documentarian Ken Burns.